Archive for January, 2014
Although statistics show that online sales grew 24% since 2010, this number hasn’t been felt in every country. Canadian internet users only saw a 4% growth. Why the gap? Yahoo Finance explains that Canadian websites often lack the necessary online payment processing options that would enable consumers to buy items through their website.
They point out that addressing the e-commerce problem isn’t just about sales. “E-commerce in Canada should not be about making the cash register ring more often, but creating the kinds of relationships with consumers that extend well past the [purchase].” Has the time come to get your company in line with others that are working the Continue Reading