One of the strongest industries in the history of the United States and even the world is the industry of marketing. There is no question that marketing and advertising a business, your business, is just as important as the product you are trying to push to the public. As a matter of fact, there are many business owners that base their product on what type of marketing scheme they want to run.
The marketing and advertising industry have been around for so long that there have been changes made throughout the industry. One of the ways that this industry has changed involves the invention of smartphones and how often they are used in our society. While some believe that there is no point in having signage for advertising because of the digital age we live in, that is absolutely false. There is still a strong value in having great display stands and signs for your business, and here is why.
Even though most shoppers will utilize their smartphone or cell phone in order to do research on a product, about 77% of all consumers will still go a store in order to shop. This is one of the reasons why malls are still around when you can easily order items online from the safety and convenience of your home. Information from a 2011 report revealed that about 86% of all customers will pay for a better experience when they are shopping.
On average, consumers will be exposed to about 3,000 advertisements and promotional messages every single day of their lives. It is important that you use display stands to help your business stand out amongst all of the other advertisements that a consumer will see. On top of this stat, it has been determined that a consumer will make the decision as to whether they will stick with their current brand or buy a competitor within the timeframe of 3 to 7 seconds.
Between 6 and 10 purchases that take place inside of a store can be classified as an impulse purchase. Also, out of all shoppers in the United States, about 82% will make their purchase decisions within the store. Mass Merchant conducted a study in the year of 2014 that determined 16% of all unplanned purchases were because the consumer noticed the display stands outside of a business while shopping. These display stands can range from a floor sign holder, flyer holders, a flyer stand, custom retail displays, and all other types of display stands.
In conclusion, display stands will help attract a high number of consumers to your business if they are made to be visually pleasing. The cost to reach 1,000 adults for a sign or a store merchandiser with a life of one year was between 3 cents and 37 cents, compared to $4.05 to $7.75 for a 30-second commercial. Merchandise that is full priced performed 18% better with display stands as opposed to being without display stands. Several studies, including one from Brigham Young University, showed that merchandise with a sign outsold merchandise without a sign by 20%. Allow display stands to help your business find success.
